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Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections
Author Sandeep Dayal
Build a “cognitive brand” that connects with your customers in the deepest, most meaningful waysSuccessful marketing is all about unlocking the door to peoples’ thoughts, feelings, memories, and fantasies. Tap into one or more of these, and your brand will stick forever.In Branding Between the Ears,....
Release Date 2021/11 -
Photoshop Elements 2022 For Dummies
Author Barbara Obermeier , Ted Padova
Make your photos pop without any visual design or editing experienceWith cameras on every phone, we've all got more photos than we know what to do with. But what if you could optimize and beautify every snap you take, regardless of the lighting or background? What if you could turn every shot of yo....
Release Date 2021/11 -
Android Smartphone Photography For Dummies
Author Mark Hemmings
Wait—you took that amazing picture? Taking a photo is as simple as point and click. Taking a good photo takes a bit more know-how, and Android Smartphone Photography For Dummies is your quick-and-easy guide. No matter what model of Android phone you ....
Release Date 2021/11 -
Narrating Violence in the Postcolonial World
This book examines representations of violence across the postcolonial world—from the Americas to Australia—in novels, short stories, plays, and films. The chapters move from what appear to be interpersonal instances of violence to communal conflicts such as civil war, showing how these acts of viol.... -
Augmented Reality with Unity AR Foundation
Explore the world of augmented reality development with the latest features of Unity and step-by-step tutorial-style examples with easy-to-understand explanationsKey FeaturesBuild functional and interactive augmented reality applications using the Unity 3D game engineLearn to use Unity's XR and AR .... -
Understanding Cryptocurrencies
Understanding Cryptocurrencies is perfect for both introductory investors to the digital asset space and experienced investors seeking to gain practical insight into frameworks for understanding digital assets and valuation metrics. The book provides in-depth analysis of Bitcoin, Ethereum, and the d.... -
Transforming Customer Data into Insights
Chances are you purchased an order online in the past year and picked it up in the store or curbside. According to various estimates, 25% of US consumers tried curbside pickup by 2020, turning it into a $30- to $35-billion annual market. While COVID-19 certainly played a large part in this process, .... -
Mastering the Nikon Z6 II / Z7 II
Learn to master your Nikon Z6 II / Z7 II and take full advantage of all its capabilities!Mastering the Nikon Z6 II / Z7 II by Darrell Young provides a wealth of experience-based information and insights for owners of the new Z6 II or Z7 II camera. Darrell is determined to help the user navigate past.... -
International Auditing Standards in the United States, 2nd Edition
This book is a tool that students, faculty, and practitioners can use to better understand the relationship between US PCAOB auditing standards and IFAC IAASB auditing standards.With time, the designations of US PCAOB standards were reorganized from the initial publication of this book. Accordingly,.... -
Increasing Autodesk Revit Productivity for BIM Projects
Discover how to implement Revit best practices along with Dynamo and Power BI to visualize and analyze BIM informationKey FeaturesBoost productivity in Revit and apply multiple workflows to work efficiently on BIM projectsOptimize your daily work in Revit to perform more tasks in less timeTake a han....