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Author Natalie T. Wood , Caroline K. Muñoz
The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power.Each day, millions of consumers venture online to search and exchange product information, seek out, and share opinions.Electronic word-of-mouth (eWOM) communication has been ....
Release Date 2022/12 -
'Just Enough' Piracy Can Be a Good Thing
Author Gerald C. Kane , Debabrata Dey , Atanu Lahiri , Antino Kim
When piracy is rampant, its negative impact makes manufacturers and retailers worse off — but anti-piracy measures are often expensive. Before going full force against piracy, organizations should ponder whether doing so would be a worthwhile investment. One factor....
Release Date 2019/08 -
Author Rick Pay
1 + 1 = 100 guides readers through developing, implementing, and maintaining close relationships within their own company (employees, design engineering, product development, sales and marketing, operations, and supply chain) as well out outside (suppliers, custome....
Release Date 2016/11 -
1,001 Ways to Engage Employees
Author Bob Nelson PhD
Employee engagement has been consistently cited as a top and growing priority by CEOs, managers, and human resources leaders across the country. This new title from best-selling author Dr. Bob Nelson will help move any organization from just measuring the need to e....
Release Date 2018/07 -
10 essentials for gamestorming
Author James Macanufo , Sunni Brown , Dave Gray
Great things don't happen in a vacuum. But creating an environment for creative thinking and innovation can be a daunting challenge. How can you make it happen at your company? The answer may surprise you: gamestorming. This lesson includes a list of the 10 essent....
Release Date 2017/12 -
10 Principles of Modern Marketing
Author Kevin Lane Keller , Ann Lewnes
Mastering technology is not the only criteria for success in the modern marketing era — the right people and processes must also be put in place to properly develop, manage and nurture the benefits of emerging tools. To be successful in the digital era, marketers s....
Release Date 2019/04 -
10 Steps to Be a Successful Manager, 2nd Ed
Author Lisa Haneberg
There’s always room for improvement.It’s tough to be a great manager, but also fascinating, enriching, meaningful, and fun. Organizations need managers who bring individuals and teams together to do their best work in the service of company goals—make no mistake, m....
Release Date 2019/06 -
10 Steps to Successful Business Alignment
Author Patricia P. Phillips , Jack J Phillips
10 Steps to Successful Business Alignment offers a fresh, informative perspective on the challenge of achieving business alignment. As the global recession has magnified the need for demonstrable results from projects and programs in every organization, the need for....
Release Date 2012/02 -
10 Steps to Successful Change Management
Author George Vukotich
Managing change is a vital skill in any forward-thinking organization. 10 Steps to Successful Change Management outlines a 10-step approach to handle any type of change. This book will help you understand why change happens, assess the different impact scenarios, as....
Release Date 2011/06 -
10 Steps to Successful Coaching
Author Sophie Oberstein
Coaching skills are becoming critical management competencies as organizations prepare a new generation of leaders, using fewer financial, human, and training resources. Employees at all levels can derive value from personalized, skilled help delivered in a structur....
Release Date 2009/07 -
10 Steps to Successful Coaching, 2nd Edition
Author Sophie Oberstein
Build Your Coaching Skills to Develop OthersCoaching has the power to enhance individual, team, and organizational performance. Its interactive process helps individuals set and act upon goals, make better decisions, and produce results. 10 Steps to Successful Coaching of....
Release Date 2020/04 -
10 Steps to Successful Customer Service
Author Maxine Kamin
Outstanding customer service is the heart of customer satisfaction and loyalty. How to achieve it? In a unique approach, author Maxine Kamin focuses on customer service from a values and mission viewpoint. Incorporating new age thinking into professional practice, 1....
Release Date 2010/02 -
10 Steps to Successful Facilitation
Author Association for Talent Development
Facilitate Groups That Deliver Results Every professional businessperson needs a complete portfolio of skills, yet one area is often taken for granted: the art of facilitation. This book takes the guesswork out of this essential skill and gives you a step-by-step pr....
Release Date 2018/09 -
10 Steps to Successful Mentoring
Author Wendy Axelrod
Reach New Heights as a MentorBroaden people’s perspectives. Sustain momentum for development. Drive significant career growth. It doesn’t take a workplace superhero to accomplish all of this. You can do it—when you become a masterful mentor. While mentoring resourc....
Release Date 2019/06 -
10 Steps to Successful Project Management
Author Lou Russell
Project management is not easy. It is a complicated, multilayered matter, whether you manage projects for your entire company, for a department, or for yourself. And using a project management software program isn't enough, as many project managers painfully learn.....
Release Date 2007/05 -
Author Brian Lambert
Sales—it's an everyday event and part of every business transaction a million+ times a day. Drawing upon extensive resources, ASTD has put together the fundamental elements of successful sales—the kind of success everyday business professionals can apply to create ....
Release Date 2009/12 -
10 Steps to Successful Social Networking for Business
Author Darin E. Hartley
Social networking has the potential to change the game for many businesses by connecting services or products directly to customers, but it can be hard to know where to start and how to use these technologies. 10 Steps to Social Networking for Business is your prime....
Release Date 2010/05 -
10 Steps to Successful Strategic Planning
Author Teri Lund , Susan Barksdale
Loaded with worksheets, exercises, tips, tools, checklists, and other easy-to-use and interactive learning aids, this book walks you through the process from beginning to end. Along the way, you will see how other organizations have planned their successs in many Ca....
Release Date 2006/08 -
Author Renie McClay
Team effectiveness has become a cliché of business success for a very good reason: It works. 10 Steps to Successful Teams takes a practical approach to working in teams, the preferred method of business operations today. Written for every member of the team—leaders ....
Release Date 2009/12 -
10 Steps to Virtual Presentations
Author Wayne Turmel
More than 5 million web meetings take place every day and that number will double next year as companies continue to look for ways to cut costs and save time. Are employees in your organization prepared to deliver impactful and effective presentations in a virtual e....
Release Date 2011/02 -
100 MORE Things Every Designer Needs to Know About People
Author Susan Weinschenk
Thousands of designers, marketers, and product managers have come to rely on Susan Weinschenk’s original 100 Things Every Designer Needs To Know About People as a “go-to book” for practical advice on how to use the latest findings in psychology and neuroscience to ....
Release Date 2015/09 -
100 Skills of the Successful Sales Professional
100 Skills of the Successful Sales Professional prioritizes action-orientation and puts antiquated outlines out to pasture. The book is designed to not only curate the best expert teachings, but it also consolidates these teachings to maximize the value extracted from every page. If you’re conscien.... -
100 Things Every Presenter Needs to Know About People
Author Susan Weinschenk
Every day around the world millions of presentations are given, with millions of decisions hanging in the balance as a result. Do you know the science behind giving a powerful and persuasive presentation? This book reveals what you need to know about how people list....
Release Date 2012/05 -
100 Things: Every Designer Needs to Know About People
Author Ph.D. Susan Weinschenk
If you want to design intuitive and engaging web sites, apps, print materials or products, then you need to know the psychology that underlies people's behavior. 100 Things Every Designer Needs to Know About People explores both the foundational and the latest rese....
Release Date 2011/04 -
Author Scott Richardson , Steve Chandler
How Great Leaders Can Produce Insane Results Without Driving People Crazy“It’s hard to believe that so much powerful practical wisdom can be packed into such an easy to read book. It’s a voyage into the pure essence of what really works. I’ve already ordered it for ....
Release Date 2008/03 -
Author Chandler Steve
Steve Chandler’s coaching has had a tremendous impact in my life. He was vital to my personal transformation from a man of ideas and dreams to a person of action and reality. Radames Soto, former managing director, The Wall Street Journal Steve Chandler lights you u....
Release Date 2012/10 -
1000 Illustrations for Children
Author Julia Schonlau
Discover beautiful and inspiring illustrations from children’s stories in 1000 Illustrations for Children! Colorful, whimsical drawings fill the pages, brought to you by expert contributors from around the world, including: -Wolf Erlbruch (Germany) -Julia Wauters (F....
Release Date 2013/05 -
101 Excel 2013 Tips, Tricks and Timesavers
Author John Walkenbach
Get the most out of Excel 2013 with this exceptional advice from Mr. Spreadsheet himself!Excel 2013 is excellent, but there's lots to learn to truly excel at Excel! In this latest addition to his popular Mr. Spreadsheet's Bookshelf series, John Walkenbach, aka "Mr....
Release Date 2013/07 -
101 Leadership Actions for Effective Presentations
Author Dr. Ollie Malone
Upgrade your leadership skills quickly and easily?and produce results in your organization with a lot less effort. Each book in this collection focuses on a specific area of leadership and managerial effectiveness and offers 101 actions you can accomplish today to i....
Release Date 2004/01