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Book Description

Innovation is necessary – for your survival and your organization's. But the process is fraught with obstacles. How can you keep yourself and your team moving forward? You start with this how-to guide to innovation written specifically for today's busy manager. This quick-read is full of practical, easy-to-implement techniques that will help you avoid the unending details and stops and starts, distractions that cause your focus to shift, false starts and market shifts that lead you down the wrong path and steep learning curves that slow the process down.

Table of Contents

  1. Title
  2. Copyright
  3. Dedication
  4. Table of Contents
  5. Introduction
  6. Chapter 1: Why Innovate
    1. The Innovation Imperative
    2. World Challenges That Need Solutions
    3. What is Innovation?
    4. A Brief History of Innovation
    5. Darker Sides of Innovation
    6. Innovation by Accident
    7. Innovation by Getting Into Another Box
    8. Innovation by Those Outside the Field
    9. The First Step in Innovation
    10. Key Points
  7. Chapter 2: The Innovative Mind
    1. Innovative Traits
    2. Thinking Skills for Innovators
    3. Key Points
  8. Chapter 3: The Innovative Culture
    1. Attributes of an Innovative Culture
    2. A Challenge-Based Culture
    3. Open Source Innovation
    4. Leadership and the Innovative Culture
    5. Examples of Innovative Leadership
    6. The Concept of Scaffolding
    7. On Becoming an Innovative Culture
  9. Chapter 4: Customer Focus
    1. Understanding the Consumer
    2. The Basics
    3. Getting Closer to the Consumer
    4. Value Chain Innovation
    5. Pathways to the Consumer
  10. Chapter 5: The Process of Innovation
    1. New Product Development
    2. Fast Prototyping
    3. Other Innovation Processes
    4. Creative Problem Solving Institute Process
    5. The Process, Summarized
    6. Key Points
  11. Chapter 6: Creative Collaboration
    1. Systems Approach
    2. Principles of Creative Collaboration
    3. Action Learning Groups
    4. Communities of Practice
    5. Examples of Creative Collaboration
    6. Key Points
  12. Chapter 7: Innovation: The Future
    1. Getting Started
    2. A Scenario
  13. Bibliography