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Book Description

The first, most crucial step in making a film is finding the funds to do it. Let Louise Levison, who wrote the innovative business plan for "The Blair Witch Project," show you how. Whether you're planning a feature, short, documentary, or large format film, this unique guide teaches you how to create a business plan that can be presented to a potential investor. In jargon-free terms, the author leads you through every step. Each chapter concentrates on a different section of the business plan, including the industry, marketing, financing, distribution. There are supplementary exercises and spreadsheets on the CD workbook so you get comfortable crunching the numbers--no math degree required!

The fifth edition contains completely revised and updated industry data, updated information on the market for short films, as well as a new chapter on nontraditional films such as documentaries.

Table of Contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright
  5. Dedication
  6. Contents
  7. CD Table of Contents
  8. Foreword
  9. Acknowledgments
  10. Introduction
  11. 1. Executive Summary
  12. 2. The Company
  13. 3. The Films
  14. 4. The Industry
  15. 5. The Markets
  16. 6. Markets Part II: The Nontraditional Film
  17. 7. Distribution
  18. 8. Risk Factors
  19. 9. Financing
  20. 10. The Financial Plan
  21. 11. Sample Business Plan for a Fictional Company
  22. 12. Short Film Distribution
  23. Index