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Arts and Entrepreneurship
Author
Julienne W. Shields
,
J. Mark Munoz
Release Date: 2017/12/01
ISBN: 9781631576348
Topic:
Business
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Book Description
Interest in entrepreneurship in the arts has grown in recent years. This book brought together experts and thought leaders from around the world to uncover business success strategies for individuals engaged in the arts worldwide.
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Table of Contents
Cover
Half-title Page
Title Page
Copyright
Contents
Introduction
Part I Understanding Arts Entrepreneurship
Chapter 1 The Value(s) of Arts Business
Chapter 2 We Are Not a Commercial Firm
Chapter 3 Creating Value in the Performing Arts Industries: A Process for Arts Entrepreneurs
Part II Arts Culture, Values and Internationalization
Chapter 4 Cultural Embeddedness in the Arts
Chapter 5 Art Entrepreneurship and Internationalization at Home: Internationalization Strategies of Theaters from a Central European Country
Part III Pathways to Growth and Success
Chapter 6 Exploring the Emergence of Contemporary Art Galleries in Istanbul: The Effectuation Perspective
Chapter 7 ARTrepreneurship: Shifting to a Business Mindset in a Creative World
Chapter 8 Development of Performance-Based Class Projects in the Arts
Chapter 9 Strategic Entrepreneurship in Self-Employment in the Arts
Chapter 10 Strategic Thinking in Arts Entrepreneurship
Conclusion
About the Contributors
Index
Backcover